Digital Marketing let you directly connect to your target audience. We’ll help you and teach you how to leverage the marketing power of the most popular social media tools. Reach current customers through sites that are part of their everyday lives. Connect with new customers. Raise brand awareness. Create an active, engaged community around your business.
The Modern Customer Journey in Digital Marketing
We need to understand the new way our customers interact with our businesses, through a journey that starts with becoming aware of your business, being able to find it online, acknowledging all the previous positive and negative reviews out there, making a purchasing decision, and if they liked it, they can become ambassadors of your brand. Is important to say that this Customer Journey is a cycle, not a stand-alone goal.
Customers when they have a need, most likely they are going to use Social Media Tools, like Facebook and Google, which are the first point that they have with your business
Frequently, more and more customers are using social media tools to research and review products. Your business must be able to engage and make connections with your current and new customers and followers by social posting on social media often.
After the awareness stage, customers need to be able to find your business online. When 88% of consumers who do a local search visit or call a business within a day, your business needs to be found and accurate across high-traffic sources. 46% of all searches are for local information. Having accurate and up-to-date contact info, hours of operation, and more online ensures that customers find your business first.
A positive online reputation is often what makes a consumer choose one business over another. In fact, 95% of consumers use online reviews to make purchase decisions. Monitor and respond to your reviews to rank above the competition and drive more business to your door.
Can people easily contact you or buy online?
When mobile visitors search for your business, they’re usually looking for key information: location, store hours, phone numbers, and product information. Your website needs that information and should be easy to find and navigate.
Do your customers recommend you to others?
95% of people read reviews before making a purchase decision. Improve the online reviews your potential customers read by asking for reviews from your happy customers. They’ll boost your star rating and drive more sales!